HOUSE OF PURE VIN // MARKETING + GROWTH STRATEGY
House of Pure Vin, Detroit’s #1 destination for exclusive wine & champagne is on the Path for expansion and additional locations. House of Pure Vin selected Ern to create a brand strategy to grow their millennial customer base within the Detroit area. Following intense research, we developed and implemented a strategy composed of experiential programming, product additions and nontraditional marketing to increase customer awareness, sales and retention.
Over the last 4 years, House of Pure Vin has emerged as the #1 signature retail destination and consumer attraction for wine lovers and future connoisseurs in Detroit. Centrally located on historical Woodward Avenue, in the heart of Downtown Detroit, House of Pure Vin has wine and champagne that will satisfy any and all taste buds. They've partnered with Claudia Tyagi, 1 of 3 Master Sommeliers in the state of Michigan, to curate our vast wine and champagne selection.