How To Write a Business Plan. (Atlanta: Cohort 2)
6:30 PM18:30

How To Write a Business Plan. (Atlanta: Cohort 2)

Business plans can help convey the organizational structure of your business and act as a management tool to help you as an entrepreneur stay on track with your stated goals. It ultimately is your roadmap on how to operate your business.

But more importantly, as a new business, it can help you think through exactly how your business should be designed and how things will work economically.

Every business plan has seven distinct areas of focus:

Executive Summary: "The Punchline To The Story."

Business Description: "What Problem Are You Solving?"

Products & Services: "What Do We Offer & Why?"

Sales & Marketing: "Who Are Our Customers & How Do We Connect With Them?"

Operations: "What Must We Be, What Can We Be, What Should We Be?"

Management Team: "Who Is The Boss With The Sauce?"

Future State: "What Does it Look Like Five Years From Now?"

Financial Summary: "Secure The Bag."

During this two hour workshop, we will spend one-hour walking through each of the seven components, including what language to use, where to go to find information and why each section is important. We will also give you an hour to begin working on your 2018 business plan with a little bit of one on one coaching from us.

Every participant will leave with a business plan template, example business plans, a guide on where to research your industry and the beginnings of your 2018 Business Plan.

This class is taught in a small group format so seating is extremely limited, register via the link.

*All classes are taught by Finance or Marketing Industry Professionals, Entrepreneurs, CPAs and Career Professionals with MBA's from the nations top business schools.

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The Double Hustle: How to Build a Side Hustle, While Hustling at a Job You Love (or Hate)
6:30 PM18:30

The Double Hustle: How to Build a Side Hustle, While Hustling at a Job You Love (or Hate)

The Double Hustle Workshop is about the art of balancing a career while building a side business. Every person should be entrepreneurial, but every entrepreneur isn't meant to run a business full-time, right away, or if at all. Entrepreneurship doesn't mean that you are anti-career. In fact, if done correctly, your side hustle can enhance your career and vice versa.

Humans aren’t binary like computers that exist in a world of ones and zeros. We are dynamic in almost every aspect of our lives. At any given moment we hold multiple titles and multiple roles. We simultaneously can be a daughter and a mother or father and a son. Professionally we are no different, but balancing the world between career and business is extremely nuanced. That's why we've brought some of the best at doing it together to share the knowledge. 

Attendees of The Double Hustle Workshop will leave with three tools.

Insight: Building a side hustle is hard but rewarding, especially when you are working a full-time gig. Knowing the tools available to design and automate your business effectively is battle number one. A close second is learning how to manage priorities and perceptions. Attendees will learn all the above at this workshop.

Career Development: The skills that you learn as an entrepreneur have a tremendous benefit for you as an employee and in your career. Sometimes we forget, however, that the skills we learn in our career also give us a leg up as entrepreneurs. Being able to understand the connection points to leverage is vital. Attendees will learn all the above at this workshop.

Balance: The team #NoSleep movement is a lie and so is the over-emphasis on self-care. Side hustlers that win know how to be disciplined enough to grow past moments of challenge and frustration, but are self-aware enough to know when to rest. Being physically, emotionally, and spiritually fit is part of the secret sauce to side hustle success. Attendees will learn side hustler secrets to all three.

This event includes a mini-workshop and a panel discussion that will answer questions like:

  1. "How do I design a side hustle that works with my schedule, but makes money?"
  2. "How do I find customers if I have to work all day and I have a family life?"
  3. "What do I say on LinkedIn!?"
  4. "I hate my job, should I quit and start a business?"
  5. "I love my job, but I am still passionate about building my side hustle. What do I do?"
  6. "How do I know when it's time to let my side hustle or my job go?"
  7. "I really want to do a side business...but I don't know what to do first. What do I do?"


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